Changan Automobile leading own brands to the world!

10 years, accompanied by the rapid development of China's auto industry, China's auto brands have also made considerable progress. 10 from the previous lack of development to today's hundreds of models, now account for nearly one-third market share from the market Shaorenwenjin to generations of unremitting struggle of the people of the car. Changan Automobile furniture 150-year history of the military conversion of state-owned enterprises is one of the representatives.

The past 10 years, Changan Automobile earnestly implement the national open and self-development strategy, actively practice the "science and technology are primary productive forces" the guiding ideology, in order to master the core technology to enhance their core competitiveness as the goal, through the introduction, digestion and absorption innovation, out of the self-centered, self-development road of independent innovation.



To cultivate continued to lead the research and development ability

Independent brand car enterprises must correctly deal with good technology, quality and brand of the relationship, you want to fully recognize that technology is the key of its own brand based, there is no strong technical basis, to talk about their own brands, talk about innovation are equal to zero! "Chairman of Changan Automobile Xu stay flat told reporters. He believes that the automotive industry to integrate the best technology for each period, and changes in demand, the promotion of technological innovation, they involve technology range, the number of cycles and scale, is unmatched by other industries. In line with this philosophy, the Changan Automobile is established to research and development as a leader, to build China's most powerful and continued to lead the research and development capabilities.

R & D investment accounted for the proportion of sales revenue, has been a standard measure of innovation. The Changan Automobile annual research investment accounted for 5% of the sales revenue, far higher than the national average. Early in independent research and development, the percentage is even as high as 20%. The past 10 years, Changan Automobile invested a total of more than 350 billion yuan, and built a laboratory in the field in 14 of the strength test, noise and vibration, crash safety.

After years of unremitting efforts, Changan Automobile has made a series of the fruits of development to enhance the research and development of key core competencies. Recognized as the core technology in the automotive sector 286, Changan has mastered the 262, mastered the Experimental verification of capacity addition to the wind tunnel test.

In order to take full advantage of the global advantages of resources, grasp the trend of the world's automotive development, Changan Automobile in Turin, Italy, in Yokohama, Japan, Nottingham, United Kingdom, United States Detroit and Chongqing, Beijing, Shanghai, Harbin, Jingdezhen set up their own R & D center, the formation of the "five nine , have focused on the 24-hour research and development pattern. Thanks to the research and development of the five-nation nine, the Changan Automobile product development cycle from the original 42 months reduced to 32 months, the average R & D costs reduced by 20-30%.

To create innovative talents gathered Heights

Changan Automobile leading cultural Manual of the preamble, has this to say: "Changan Automobile in order to become a world-class auto companies, we must first build a world-class automotive talent." Xu Ping said: "Changan talent strategy, that is, to introduce come, stay, and play well. "

How to "bringing in"? The Changan Automobile With extensive global R & D system, and establish a high-end sound R & D talent pool, brought together from all available talents. Currently, Changan Automobile has more than 6,000 R & D personnel, including 10 selected countries "thousands of people plan".

How to "retain"? In 2007, Chang went to the United States, Detroit recruitment. Xu Ping flourishing opportunities for the development of China's auto industry, as well as Changan Automobile determination to do their own brand development, attracting the the industry rights of NVH (noise, vibration and harshness) Weipang sword. Today, has been deeply rooted in the Chang'an Pang Jianbo Shi led a team of 200 people, with 11 NVH laboratory to carry out comprehensive work, product engineering, advanced technology and basic research. The team's goal is to be world-class in 2015. There are thousands of people plan "expert Dr. Zhao Hui, since joining Changan, he led Changan Automobile has built a world-class crash laboratory, the team of professionals with a 97.

Changan Automobile talent strategy from Changan Automobile a consistent "people-oriented", "talent thriving enterprise" concept of enterprise management. Pang Jianbo Shi, "thousands of people plan" experts, Changan Automobile Research Institute Vice President, said: "Changan Automobile is increased by the development process, up and down the entire enterprise full of vitality, daily work will make people full of self-confidence and a sense of accomplishment."

Create a full atmosphere of innovation

Changan Automobile mass scientific and technological innovation activities rationalization proposals activities have been carried out for 11 years. In order to encourage full participation, Changan Automobile every year rationalization recommended to set more than 200 million yuan of special reward.

Photo in Yubei factory assembly shop of Changan Automobile, Changan Automobile spokesman Jiang Oi Kwan pointed to an "improved improvement demonstration card" on reporters, said: "This man named Li tiger, shop floor employees, veterans, China Ordnance equipment company technical experts, leaders. "

The reporter saw a detailed employee innovation track record: Employee Li Hu solve the difficulties improvements A101 steering assembly project section Chong value of 72,777.78 yuan, Ping Panlin "on the settlement of the B301 door sealing strip below the snap-fit ​​difficulties improvement project section hit a value of 108,888.89 yuan, Yuan Gang "on the settlement of the the A101 back door word mark and glass bonding caused by bad rain off-line improvement project section record the value of 49,500 yuan ......" There are 1600 employees in our assembly shop, there will be 4000 per month rationalization proposals. "engineer Zhang Jin said.

The Changan Automobile carry out rationalization proposals past 10 years, has received total the Employee Suggestion 61.8331 million, the adoption of the implementation of 41.2493 million, the cumulative section of the highest value of 19 billion yuan, the cumulative reward car 72, the prize money of up to 20 million yuan.

Advance planning for the future

September 2, 2012, the China Automotive Technology and Research Center in Tianjin announced the year 2012 new models C-NCAP (New Car Assessment) results of the evaluation, long-ease models get a five-star crash safety scores, to become involved in the the evaluation of the 6 models only won the C-NCAP safety evaluation of the five-star self-brand vehicles. This shows the own-brand cars in China is another big step forward.

2012, Changan Automobile Rui Cheng Yi move, unveiled the CS35, Uno, Cheung Yuet V5 five new turns. Changan Automobile independent innovation over the years, profound knowledge of the strength of the show, Changan automobile brand product upgrades confirmed.