In 1948, Honda to production bike booster engine started Honda, has been a "dream" as the driving force behind continue to individuals and society to provide a wider range of mobile culture in the form of "commodity". Respect for individuality, attention to the concept of each individual personality, so that the the Honda formation of a respected employee creativity, freedom and open-minded corporate culture. Now, Honda has developed into the enterprise from small general-purpose engines, scooters and even sports cars and other fields have a unique technology and continuous research and development, and production of new products.
From the beginning, Honda has been the spirit of "let customers around the world the concept of satisfaction," and constantly open up their own business.
Honda
"How to make local customer satisfaction," for the purpose of not only established to provide a wide sales and service network for local goods and services, but also a set of system established in the local production and development of new products.
At present, except in Japan, Honda in 29 countries around the world has a production base of more than 120 products covering motorcycles, cars and generic products, patrons each year more than 17 million customers. At the same time, Honda is also actively fulfill social obligations as a corporate citizen, and actively explore the environmental and safety solutions.
In today's global environmental problems have become increasingly prominent, Honda in product development, production and sales and other business activities, efforts to solve the air pollution, reduce CO2 emissions, efficient use of resources and energy as the subject, in order to meet product discharge of clean, reduce fuel consumption, production line of "green factory" has taken a series of measures to reduce the impact on the global environment and make a positive contribution. As manufacturers of mobile culture, Honda not only consider The crew also consider the safety of pedestrians, dedicated to the production of higher security products. The same time, actively participate in safe driving outreach activities and other activities to solve the problem of traffic system, and make unremitting efforts to build a richer mobile-cultural society.
Honda Technical Research Institute is a leader in today's Japan and the world automobile industry has a great influence in the world. The business community in Japan, Honda is synonymous with technology and dynamic, but also a lot of university graduates a great yearning for employment objectives. Honda is also committed to the research of new energy vehicles.
Honda logo
Honda trademark design study group was established in the 1980s, from more than 2,500 pieces of design and artwork from around the world to determine the three-stringed lute speaker trademarks, with a box of "H" pattern H "Honda" Pinyin Honda
Honda
Letters. This flag reflects the technological innovation, staff perfect and solid operating characteristics, as well as a sense of tension and can relax relaxed feeling.
The Honda S500 Soichiro Honda Honda Motor Company (Honda) was founded in 1946, and with his or her name, as the company's name and trademark.
"H" Honda automobiles and Honda motorcycles figurative mark "Honda" Japanese alphabet "HONDA" the first capital letter. The the Honda trademarks of letters "HM" is the abbreviation of "HONDAMOTOR these two letters on the wings of an eagle, a symbol of" leap in the technology of Honda and the Honda Company has a great future.
And the car, the car and the environment coordinated development of Honda's direction; dynamic, luxurious, smooth Honda's usual style; dynamic design, low fuel consumption, low pollution engine is Honda's technical objectives; by advanced and practical design, superior manufacturing quality and relatively low prices to attract more customers is the purpose of Honda's. "H" trademark, the world famous trademark, Honda Founding of the soul is Honda's success.
1960, "H" trademark use on the S500 sports car for the first time, the "H" trademark is accompanied by Honda racing to win in world F1 car race held in Mexico in 1965, in one fell swoop, and in the second year of the F2 car race victory; Honda brilliant 11 championship in 1967.
1969, Honda highlight the image of the eagle, and the longitudinal length of the "H" trademark. In 1980, in order to reflect Honda's young, state-of-the-art technology and innovative design features, decided to use the shape of a three-stringed lute speaker "H" trademark, the trademark technological innovation, united, progressive, effective operation, tension and relaxed feeling reflected most vividly.
Corporate Culture
Honda
Honda Motor Co. (HondaMotor) the automotive industry Peter Pan (PeterPan)-a company refuse to grow up. As the world's youngest and one of the few to remain independent of the major car manufacturers, Honda has always been like its own way. Honda resolutely safeguard advocated act independently of its founder, the corporate culture of fast action, bold stick to their own way in the global strategy, product concept, and the sustainable use of resources. When the habit of thinking prompted car manufacturers have ran in one direction, the Honda took note of this, so they turned to the other direction embarked.
Birth date as a motorcycle manufacturer since 1948, Honda's strategy has been very effective. Honda is the world's seventh largest car manufacturer and the most profitable car manufacturers. Honda in Japan occupies 15% market share, more than Nissan (Nissan), after Toyota (Toyota). Honda operating profit accounted for almost two-thirds of the North American market, Honda has established a the fifth car assembly plant, and is the last bastion of the "three" car manufacturers ─ ─ light trucks market attack. It occupies an important place in the new fuel. In other car manufacturers are
