Nissan
Before Nissan Motor Overall still in the preliminary stages of development, whether it is production scale, product variety, development is very slow.
1947 Nissan gradually embarked on the track of rapid development, on the one hand, to absorb a lot of automotive technology from abroad to develop their own products, on the other hand continue their own products to overseas markets, and continue to set up factories overseas to achieve local production. It can be said that the more than 40 years later in 1947, Nissan Sturm und Drang period of development. During this period, Nissan has not only become the second largest car manufacturer in Japan after Toyota, but has also become one of the world's top ten car manufacturers.
December 1933, Japanese industry, Toda casting materials incorporated the automobile manufacturing AG ", Ayukawa justice referrals to become the first president of the Company. In May 1934, the the automobile manufacturing AG "changed its name to" Nissan Motor Company, as well as cartier love bangle replica, Japanese industrial companies received Toda casting materials held by Nissan Motor Company of all the shares.
Nissan first production car is actually the original Toda casting materials Automotive Division Osaka plant products, is a minivan named "Datsun" Since then, Nissan and using its own R & D efforts to develop the same name "Datsun" cars. 1936 Nissan DATSUN annual output, never more than 4000. In 1934, Nissan began construction of the new plant in Yokohama, and the Japanese car companies in the first assembly line production, 1936, Yokohama factory "DATSUN" 6163 vehicles, the Nissan production scale for the first time over 5000.
Bluebird sun
The last century 50's, Nissan began to seek foreign technical assistance to enhance their product technology. In 1952, Nissan Motor and the United Kingdom
Austin (Austin) cars for technical cooperation to develop a technical level improved significantly "Datsun 210 sedan, that the car will be launched once won the crown in the competitive Rally Australia, shows assessed by the determination with foreign cars . Moreover, due to the success of the "Datsun 210, it is also from this period, the Nissan began brewing strategy to export cars to North America. In 1957, Nissan vehicles in the United States on the "Datsun 210 rigorous testing, developed 1.2 liter engine products to increase their export competitiveness.
Nissan
Nissan
"Datsun 210, Nissan and after a lot of work to develop a new car - Bluebird Bluebird 310.1959 1000, the Bluebird 1200 at the same time in Japan, and the continued strong sales of the situation. It can be said that the detailed market analysis, the fine technology development plus the perfect promotional tool Bluebird fame. The last century 60's, Nissan began research and development of new car products. In 1966, Nissan for the first time in the history of Japan open call car name from the letter of 8,480,000 candidates selected "Sunny" as the name of the new product development. Nissan Motor's move, not only aroused the attention of the consumer automotive products, but also led to the domestic private car boom.
Blue Jays and the sun, in 30 years time, Nissan have developed a number of series, the product of more than one name. On a global scale, the Nissan cars, SUVs, MPV (Multi-Purpose Vehicle) and commercial vehicles, including more than 30 series products, including cars presidential infinite (INFINITI), Fuga (Fuga), the Teana (TEANA ), sun and prestigious Z-series, SUVs package Nissan
Nissan
Including the Patrol, X-Trail and Pathfinder, MPV Takashi (QUEST), commercial vehicles Jia Bi, bilian and Nissan firewood products. It is understood only in terms of car production, Nissan cars in the country of the day, Yokohama, Tochigi, Kyushu, Oppama and Zama five factories around the world in 18 countries, has 27 factories. Including China, Nissan is still the world has four research and development centers. Nissan's global production in the more than three million.
In 2004, Nissan's global sales of 3.388 million, the consolidated financial statements of Nissan and Renault, Nissan sales as the main Renault - Nissan alliance, has become the world's fourth largest car manufacturing group.
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Production strategy
Japan's domestic car sales 6,000,000 per year for the world's second largest auto market. However, in the Japanese car companies, the light of a Toyota production and sales each year in more than 6 million. As the domestic market is limited, for decades, a significant feature of the Japanese car companies is exported to overseas market and the number of production and sales in overseas markets, is far greater than in Japan, the number of production and sales. Nissan Motor, is also from the last century in the late 1950s, on the development of export-oriented strategy. In 2004, Nissan's global sales of automotive 3,388,000, but its sales in the country is only about 1.1 million overseas exports and overseas production, accounted for more than 2/3 of its share.
After the 1950s, Nissan gradually export business as a business development pillar. 1958 Nissan export less than 3000, but in 1963, the Nissan automobile exports reached 45,000. In 1966, Nissan is still sticking to expand exports on the basis of the expansion of exports Nissan
Nissan
New way of thinking - not simply to expand exports, but according to the different market environment, focus on improving competitiveness, and to take the business strategy to adapt to the export market. On marketing, Nissan focused on developed countries, the late 1950s into the U.S. market, the early 1960s to enter the European market.
In 1960, Nissan offered in the United States United States Nissan car sales company, specializing in the import and sale of cars, trucks and parts thereof; 1965, Nissan Motor and Nissan Motor Co. sales of cars and trucks to operate in Canada. Adhere Japanese products exported to overseas market, Nissan in the way of exports also take a new way, and that is to produce products overseas now.
In 1959, Nissan Motor China Taiwan Taiwan Yulon history of its overseas factories. 1966, Nissan built in Mexico, Australia, a subsidiary of the production of cars and trucks. Cartier love bracelet replica yellow gold rise of the 1980s, Nissan had begun to establish local production factory in the United States, first set up a small truck manufacturers, and later set up a car manufacturing enterprises. Almost the same period, the local production strategy of Nissan in Europe has officially started. In 1983, the Spanish Nissan Motor Iberica company began producing Nissan PATROL. Since the 1990s, Nissan began in China to produce, Zhengzhou Nissan and Dongfeng Nissan Motor Co., Ltd. has set up.
Nissan alliance
After in after 1947-1980's 40 years of rapid development, the Nissan forward in the 1990s. This era of the global automobile industry, is not a "peaceful" years. Due to the increase in the global automotive market slowdown and changes in the pattern between several major Automotive Group, the global automotive industry merger and reorganization of the news in the 1990s are pouring in, one of the most famous Daimler - Mercedes M & Chrysler, Ford Mazda mergers and acquisitions as well as mergers and acquisitions Renault Nissan. Nissan
Nissan
Throughout the 1990s, Nissan full of hardships. Due to the slowdown in the market as well as its own products, Nissan in 1999 for seven consecutive years of losses, the amount of the loss is more than $ 5 billion. Huge loss makes hearing the news come to like the line acquisition of Ford and Daimler - Mercedes shook his head. Eventually, in 1999, Nissan by Renault, France's largest Automobile Group acquired 36.8% of the shares, the formation of the Renault - Nissan Alliance. Renault was immediately sent to the vice president, known as "cost killer" and "commercial genius," said Carlos Ghosn as Nissan Motor business in charge.
